SDG 5: Gender Equality | SDG 8: Decent Work and Economic Growth
Institutions: Ministry of Corporate Affairs
The Investor Education and Protection Fund Authority (IEPFA) under the Ministry of Corporate Affairs has launched Phase II of its “Niveshak Didi” initiative in Hyderabad. The program, introduced during a financial awareness camp at Patelguda Panchayat and delivered in Telugu, is designed to strengthen financial literacy among rural women.
Phase II builds on earlier efforts by introducing interactive training modules, expanding outreach, and partnering with grassroots organisations for last-mile delivery. According to IEPFA officials, the initiative aims to equip women with the knowledge to manage savings and investments, avoid fraud, and adopt digital financial platforms. Collaboration with entities such as the India Post Payments Bank is expected to support accessibility and inclusion.
The program situates women as key agents of financial awareness in rural households, with the broader goal of advancing inclusion and protecting investors through community-based education.
Relevant question for policy stakeholders: What innovative approaches (gamification, AI-driven learning tools, community influencers) can be integrated into rural financial literacy models to enhance engagement and retention?
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https://www.pib.gov.in/PressReleasePage.aspx?PRID=2162770