Key Details
The Jan Aushadhi nutraceutical range seeks to make quality nutritional supplements affordable and accessible while supporting preventive healthcare alongside affordable medicines.
Category | Products Introduced | Target Group / Purpose |
Everyday nutrition | Protein Bar, Immunity Bar | Children, working professionals and fitness enthusiasts requiring convenient nutrition. |
Protein supplements | 100% Whey Protein Powder, Jan Aushadhi Protein Powder | Supports daily protein intake and muscle recovery. |
Women's nutrition | Women Protein Boost (250 g – ₹204.66) | Supports energy, protein intake, bone and muscle health. |
Clinical nutrition | Diabetes Care Protein Powder; Renal Care Protein Powder (low- and high-protein variants) | Designed for individuals with diabetes and kidney disorders under medical advice. |
Family nutrition | Jan Aushadhi Poshan malt-based nutritional foods | Fortified daily nutrition for households at affordable prices. |
PMBJP Expands from Affordable Medicines to Preventive Nutrition
The Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) has introduced a dedicated nutraceutical portfolio through its nationwide network of Jan Aushadhi Kendras, broadening the programme's focus from affordable medicines to preventive healthcare and nutritional well-being.
The product basket caters to diverse age groups and nutritional needs, including children, women, working professionals, senior citizens and individuals requiring specialised dietary support. By offering quality-assured products at affordable prices, the initiative seeks to reduce the financial burden associated with nutritional supplements.
Nutritional Support Covers General Wellness and Special Medical Needs
The new range includes protein bars, immunity bars, whey protein powders and fortified malt-based nutritional foods for regular consumption, alongside specialised formulations for women, people with diabetes and individuals with kidney disorders.
While general nutrition products promote healthier lifestyles and improved dietary intake, disease-specific formulationsare intended to complement medical nutrition therapy and are recommended for use under professional medical guidance.
What are Nutraceuticals?
Nutraceuticals are food-based products containing nutrients or bioactive ingredients that provide nutritional and health benefits beyond basic dietary requirements. They include protein supplements, fortified foods and specialised nutritional formulations that support overall health and help manage specific nutritional deficiencies or medical conditions alongside a balanced diet.
Policy Relevance
Affordable Nutrition: Expands access to quality nutritional supplements at affordable prices through the existing Jan Aushadhi network.
Preventive Healthcare: Strengthens the shift from curative care towards nutrition-based disease prevention and wellness.
Women's and Family Health: Introduces targeted nutritional products for women alongside fortified foods for household nutrition.
Clinical Nutrition Access: Makes specialised dietary formulations for diabetes and renal care more accessible, while reinforcing the need for medical supervision.
Leveraging Existing Infrastructure: Utilises the nationwide Jan Aushadhi Kendra network to improve the availability of essential nutrition products across the country.
Relevant Question for Policy Stakeholders: Can integrating affordable nutraceuticals into the Jan Aushadhi network improve nutritional outcomes while reducing out-of-pocket expenditure on preventive healthcare?
Follow the Full Release Here: Affordable Nutrition for Every Indian: Jan Aushadhi Nutraceuticals