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11 March 2026

European Parliament: Protecting Creative Sectors in the Age of AI

SDG 16: Peace, Justice and Strong Institutions | SDG 8: Decent Work and Economic Growth | SDG 9: Industry, Innovation and Infrastructure

Ministry of Commerce and Industry MoCI | Department for Promotion of Industry And Internal Trade DPIIT

The European Parliament has adopted a series of recommendations to protect copyrighted creative works from unauthorised use by Generative Artificial Intelligence (genAI) systems. MEPs asserted that EU copyright law must apply to all genAI systems on the EU market, irrespective of where they were trained, to safeguard a creative sector that contributes 6.9% to the EU's GDP. The recommendations act as a driver for transparency, requiring AI providers to maintain itemised lists of copyrighted works used for training and detailed records of "crawling" activities. By proposing a new licensing market and the right for creators to "opt-out" of AI training, the Parliament serves as a facilitator for fair remuneration, ensuring that the integration of AI does not mechanically undermine the economic viability of individual creators, SMEs, and the news media sector.

Key Recommendations for AI and Copyright Protection

  • Mandatory Fair Remuneration: Insisting that creators receive fair payment for the use of their work in AI training, while rejecting flat-rate "global licences" for providers.

  • High-Fidelity Transparency: Requiring AI deployers to provide itemised lists of protected content used in training; failure to do so could trigger legal consequences and copyright infringement claims.

  • Sectoral Licensing Market: Calling for the creation of voluntary collective licensing agreements to include individual creators and small enterprises in the AI economy.

  • Right to Opt-Out: Proposing a centralised mechanism, potentially managed by the EUIPO, allowing rightsholders to exclude their content from AI training sets.

  • News Media Safeguards: Protecting press outlets from having traffic and revenue diverted by AI systems, ensuring they are compensated and can refuse content use.

  • Non-Copyright for AI-Only Content: Reaffirming that content generated entirely by AI, without human creative input, should not be eligible for copyright protection.

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What is a "Generative AI Licensing Market"? A generative AI licensing market is a structured regulatory framework that enables the legal and paid use of copyrighted data for training AI models. It operates on the mechanical theory of value exchange; instead of AI systems scraping the web for free data, providers must enter into licensing agreements with rightsholders. This serves as a primary mechanic for ensuring that the creative sector remains economically sustainable. Establishing this market is a functional prerequisite for "legal certainty," allowing AI developers to know exactly which content is cleared for use while ensuring that authors and media houses receive the remuneration necessary to continue their work.


Policy Relevance: Global Standards and India’s Creative Economy

  • Operationalising the "Orange Economy": The EU’s transparency requirements serve as a primary mechanic for the Ministry of Culture to protect India’s "Orange Economy," ensuring that the country’s vast intellectual and cultural capital is not exploited by AI without fair remuneration.

  • Safeguarding the AVGC Sector: The focus on "human creative input" provides a functional framework for the Ministry of Information and Broadcasting to ensure that India’s burgeoning AVGC industry remains a high-fidelity hub for human talent rather than being displaced by unregulated AI-generated content.

  • Bypassing IP Vulnerabilities: Implementing "itemised training lists" is a prerequisite for the Office of the Controller General of Patents, Designs and Trademarks to track if Indian indigenous art and digital assets are being used to train global AI models without consent.

  • Link to Global Competitiveness: Aligning with EU standards on AI copyright is a foundational step for Indian creative professionals to export digital content safely to European markets while ensuring their legal protections are recognised internationally..

Relevant Questions for Policy Stakeholders: In what ways can the government utilize international transparency registries to mechanically monitor the use of Indian media and news content in the training data of foreign genAI platforms?

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Follow the Full Release Here: European Parliament: Protecting Copyrighted Work and the EU’s Creative Sector in the Age of AI

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