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Ministry of Commerce and Industry | Department of Commerce | Export Promotion Councils (EPCs)
The Government of India has launched the Market Access Support Intervention (MASI) under the broader Export Promotion Mission to enhance the global footprint of Indian products and services. This initiative is designed to address critical non-tariff barriers and high entry costs that often prevent Indian MSMEs and startups from competing in high-value international markets.
Key strategic components and support mechanisms include:
Digital Transformation: Launch of a unified Market Access Portal providing real-time data on global demand, regulatory requirements, and tariff structures for over 200 countries.
Financial Assistance: Subsidies for international certification, testing, and standardisation to ensure Indian products meet rigorous global quality benchmarks like CE and FDA.
B2B Matchmaking: Support for participating in flagship international trade fairs and the organisation of Reverse Buyer-Seller Meets within India to attract global procurement heads.
Brand Building: A dedicated fund to promote the “Brand India” identity in emerging markets across Africa, Latin America, and Central Asia.
Capacity Building: Hands-on training for exporters on e-commerce integration and navigating Free Trade Agreements (FTAs) to maximise duty-free access benefits.
What is the Market Access Support Intervention (MASI)? It is a targeted policy tool that provides both financial and technical assistance to Indian exporters to overcome the high “compliance and marketing costs” associated with entering new foreign markets. By co-funding activities like product registration, patent filing abroad, and participation in international tenders, MASI aims to reduce the risk of international expansion for small-scale Indian manufacturers.
Policy Relevance & Future Roadmap
MASI represents a shift from “general incentives” to “intervention-based facilitation”, aligning with the Foreign Trade Policy 2023 and the target of $2 trillion in exports by 2030.
Future Roadmap (2026–2030):
Interoperable Logistics Stack: The Ministry plans to link MASI with the Unified Logistics Interface Platform (ULIP) to provide exporters with end-to-end visibility from the factory gate to the foreign consumer.
AI-Driven Market Intelligence: Integration of predictive analytics to alert exporters about potential trade disruptions or sudden shifts in consumer preferences in target geographies.
District Export Hubs: Scaling the “One District One Product” (ODOP) initiative through MASI to ensure that rural artisans and manufacturers have direct pathways to global e-commerce platforms.
Relevant Question for Policy Stakeholders: How will the Ministry of Commerce ensure that MASI’s certification subsidies are prioritised for sectors with high ‘green’ growth potential, enabling Indian exporters to bypass emerging carbon-border adjustment taxes in the EU and US?
Follow the full news here: Government Launches Market Access Support Intervention under Export Promotion Mission